Madison Kuziela
Fall 2024
Background
Here, you'll find both the mission statement and a situational analysis of the subject of this marketing plan. Both artifacts frame the direction of this project, serving as useful background information to the final marketing plan.
We empower students to make healthy eating choices through engaging wellness programs, interactive nutrition workshops, meal planning, healthy cooking, and gardening resources. We aim to inspire lifelong healthy habits through education, support, and hands-on learning.
The situational analysis will include three specific areas:​
- SWOT, a four-cell chart containing internal and external factors of the chosen healthcare organization
- Environmental forces, research into university health centers as well as health services or programming for university students.
- Competitive analysis, an analysis of weaknesses and strengths of the competitors to the selected organization