Madison Kuziela
Fall 2024
Social Media Plan
I will use Instagram to share visually appealing posts and reels highlighting the benefits of the ThriveWell Health and Wellness Program. We will post when workshops are, what they include, how long they will be and where they will take place. We will also post success stories of people making meal plan recipes we discussed at a workshop or online session. We will use stories for daily wellness challenges, quick polls, Q&A sessions and interesting facts. We will also post photos of students during the workout classes.
Specific: Increase brand awareness by growing social media followers on Instagram.
Measurable: Have over 100 followers by January 18th, 2025.
Achievable: Utilize visually appealing content, including program highlights and interactive posts, to attract new followers and keep existing ones.
Relevant: Aligns with the marketing objective of having 25 students join the program by January 1st.
Time-Bound: Complete this by the middle of January.
Mock Up #1
Mock Up #2:
I will use Twitter to share quick wellness tips, program schedules, and upcoming events. I will use trending hashtags on my posts as well. We will incorporate infographics, short videos, and GIFs to attract students and make posts appealing. This content will be posted weekly in the morning or mid-afternoon, and the target audience is college students at Indiana University & Purdue University Indianapolis Students.
Specific: Measurable: Have over 150 followers and over 25 retweets on a post by February 1st, 2025.
Achievable: Post 2-3 times per week with engaging content such as polls, infographics, and program updates.
Relevant: Increases audience interaction and aligns with different marketing objectives.
Time-Bound: Complete this by February 1st.
