Madison Kuziela
Fall 2024
Objectives + Strategies + Tactics
Objectives
Strategies
Tactics
Objectives are how we will measure the success of the marketing plan once it is implemented
Strategies address how objectives are to be achieved
Tactics are the specific actions, details, and activities that must occur in order for the strategy to succeed and the objective to be met
Objective 1
​Have 25 students join the program by January 1, 2025.
Strategy 1
Create advertising to inspire students to join and tell their friends.
Tactic 1
​Advertise in weekly emails.
Tactic 2
Have a week's trial for students and give away free t-shirts.
Objective 2
Have four nutritional education workshops focused on meal planning throughout the next semester and track and collect student feedback. ​​​
Strategy 2
Promote campus workshops and post about them on social media.
Tactic 1
Have a table in the Campus Center with free snacks. ​
Tactic 2
Create Instagram posts for school social media to post once a month.
Objective 3
Create five fitness videos/routines for students throughout the semester and monitor attendance by counting the number of students who watched the videos.
Strategy 3
Post emails on social media when the videos/routines are released.
Tactic 1
Post a clip on school social media of what a video would look like.​
Tactic 2
​Advertise the videos in school newsletters.